CAT Footwear

Handcar introduced a meticulously researched and analyzed Go-To-Market campaign, complete with original language, for Cat Footwear's 2022 Holiday season: "More Than Work." This campaign extends beyond the functional attributes of their footwear, emphasizing the realm of personal style. "More Than Work" embodies the notion that one's job is more than just work—it's a passion, a daily motivation to make a meaningful impact in their craft and community. This shared understanding resonates across the globe.

"More Than Work" seamlessly integrated with the prior Holiday campaign, "Do More," and the creative execution remained consistent. Handcar's photography department conceptualized and captured Cat Footwear's entire seasonal product line in-studio. To streamline execution for Cat Footwear's global partners, Handcar's design department created adaptable social and web graphics templates that could be easily paired with diverse campaign imagery, ensuring a consistent yet versatile creative approach throughout the season.