Chaco Footwear

Chaco Footwear

Pinterest Identity

The Opportunity

Chaco Footwear was rapidly expanding its presence on social media, and Handcar saw the potential to capitalize on this growth by re-establishing their presence on a formerly abandoned platform. Drawing upon our expertise in social media, we identified Pinterest as the perfect platform for a retail e-commerce brand to expand its audience. Given Pinterest's resonance with Chaco's growing youthful explorer demographic, the writing was on the wall.

Project Services

  • Photography
  • Art Direction
  • Product Styling
  • Brand Positioning

The Solution

Handcar personally crafted a re-launch plan for Chaco Footwear on Pinterest, weaving the profile and Pinterest Boards seamlessly into the fabric of the established Chaco social brand identity. We brought in exciting new boards like "MyChacos," "Sockos," and "Chaco Travels," enhancing the content landscape. Additionally, we built a virtual storefront that leverages the remarkable SEO searchability that Pinterest offers.

On Pinterest, our content strategy didn't rest on creating new materials. Instead, we delivered immediate value to Chaco by skillfully repurposing existing content and strategically adapting it for the platform. With a strong emphasis on SEO terms, we meticulously crafted graphics and Idea Pins that could be effortlessly shared and resonated repeatedly.

Handcar
Handcar
Handcar
Handcar

The Result

With an average viewership exceeding 1.1 million, Chaco reaped substantial rewards through a cost-effective entry onto the platform by repurposing Handcar's existing content.

Through our full management of the relationship, Pinterest has transformed into a passive income source for the brand. On average, it facilitates more than 16,000 checkouts monthly and generates over 10 million impressions.

The Data

.M

Viewers on average

.M

revenue in 6-month time period

K

engagements in 6-month time period

.M

Page Visits

Handcar