Flying Ace
Social Identity
Flying Ace Straight Bourbon Whiskey embodies the fearless spirit of American aviators who seamlessly combined adventure with precision. Crafted as a tribute to these courageous individuals, Flying Ace produces small-batch, American-made bourbon, honoring their selfless service. Established in 2020, Flying Ace whiskeys stand as a testament to American ingenuity, meticulously blended to pay homage to Michigan's rich aviation heritage. Each bottle boasts smooth, well-balanced flavors that echo the legacy of its finest aviators and aircraft.
Chart Your Own Course
The Opportunity
Our journey with Flying Ace Whiskey has been an exhilarating adventure, driven by our mutual love for innovation and a spirit of exploration. With Flying Ace's trust and a blank canvas at our disposal, we've embarked on a whirlwind of creativity, curating engaging social pieces that authentically capture the essence of their brand.
Project Services
- Photography
- Brand Positioning
- Video Production
- Social Strategy
- Community Management
- Art Direction
- Product Styling
THE RESULT
The enduring impact has been a significantly refreshed account experience with an emphasis on making Flying Ace Whiskey both fun and engaging. Since taking the reins in 2021, we've seen our followers soar (+28%), while engagement and reach climbed by 25% and 5.5%, respectively, in 2023 alone!
From captivating merch drops to embracing the latest in meme culture, to the creation of "That First Sip on Friday," each initiative has been crafted to foster joy and connection within Flying Ace's vibrant community.
Additionally, we've ventured into the realm of mixology, providing cocktail "how-to's" to enhance the drinking experience, while our studio and lifestyle photography breathe life into Flying Ace's brand imagery, capturing its essence with every click.
The Data
+%
Instagram Followers Since 2021
+%
Engagement across platforms in 2023
+.%
Reach across platforms in 2023
