High Minded
Brand Campaign Strategy + Content
Life: In Full Spectrum
How do you stand out in a crowded market that often races to the bottom? Bottom-of-the-barrel pricing, bottom-of-the-barrel creative, bottom-of-the-barrel promotions—cannabis has seen it all. You stand out by building a brand with purpose, depth, and vision.
THE HOST
THE SPARK
High Minded came to us with a clear goal: bring intention and artistry to every touchpoint of their Go-To-Market launch. They were already known and loved for quality and affordability—but in a sea of sameness, that wasn’t enough.
The opportunity? Build something that didn’t just get noticed, but felt different. A brand that believes in people from all walks of life. One that invites connection, earns trust, and values long-term relationships over short-term sales.
From that desire came Life: In Full Spectrum.
The Host archetype is centered around creating and facilitating enjoyable social experiences. High Minded plays the role of ensuring that interactions with their products are memorable and fulfilling. This archetype is about attention to detail, anticipating needs, fulfillment, and bringing people together.
Life: In Full Spectrum
This tagline captures the brand's philosophy of living life to the fullest and embracing a wide range of experiences, emotions, and connections, all enhanced by the thoughtful use of High Minded's products.
Full Spectrum Thinking
Instead of chasing trends or shouting louder, we built a world around their identity. One shaped by warmth, clarity, and care. Where every interaction feels like being welcomed in by a great host—someone who’s glad you’re here, who meets you where you are, and who genuinely wants you to feel comfortable and informed.
We leaned into the things that made High Minded stand out: education without intimidation, product without pretense, and a deep belief that cannabis can be both craft and community.
With strategy, creative, and production all aligned, we helped High Minded move with confidence—staying true to their roots while growing something bold, beautiful, and wholly their own.
Project Services
- Brand Strategy
- Art Direction
- Go To Market
- Copywriting
- Photography
- Video Production
- Post Production
